Big Tech Loves Trust - And Its Time To Question It

Big Tech Loves Trust—And It’s Time to Question It

Trust is the backbone of the tech industry. It’s what keeps users loyal and decision-makers invested in the solutions provided by some of the world’s largest companies.

We trust them to protect our data.
We trust them to act responsibly.
We trust them to source ethically.

But what happens when that trust is broken—over and over again?

Recent lawsuits and revelations have peeled back the layers of these assurances, exposing cracks in the promises we’ve taken at face value. Apple, for instance, has been at the center of multiple controversies, including allegations over privacy breaches and now accusations of enabling unethical sourcing of conflict minerals.

This isn’t just an Apple problem; it’s an industry-wide issue. These recurring patterns raise the question: Is trust in big tech a liability?

The Currency of Trust

Trust is big tech’s most valuable currency, and they spend it recklessly.

Take Apple’s recent $95 million settlement over privacy violations. For a company generating hundreds of billions annually, that’s a rounding error—a cost of doing business. The allegations? Siri inadvertently recorded private conversations, with snippets allegedly overheard by employees.

And now, Apple faces criminal complaints from the Democratic Republic of Congo for allegedly sourcing “blood minerals.” The lawsuit accuses Apple of indirectly funding armed conflict and child labor through a contaminated supply chain. Apple denies the claims, insisting it holds its suppliers to the highest standards and has taken steps to suspend sourcing from conflict regions. But can we take these assurances at face value?

The broader picture shows a disturbing trend. Whether it’s privacy, sourcing, or sustainability, the pattern is clear: profit margins often take precedence over principles.

Why Does This Keep Happening?
Big tech thrives on trust—and often exploits it. Here’s how:

Accountability Takes a Backseat: When issues arise, settlements and denials become the norm. Meaningful change often lags behind.
Transparency Is a PR Tool: Industry buzzwords like “responsible sourcing” and “low emissions” sound reassuring but lack tangible proof.
Minimal Consumer Pushback: Despite breaches of trust, many continue to trust OEMs and adopt their advice without question, assuming their recommendations are “the best option.”
This cycle of misplaced trust enables companies to operate with minimal accountability while maintaining a veneer of responsibility.

What Can You Do?

For decision-makers and consumers alike, it’s time to challenge the status quo. Here’s how:

Question Every Claim: Don’t accept statements at face value. When an OEM promises ethical practices, ask for independent audits or certifications that back up their claims.
Seek Independent Verification: Don’t rely solely on the manufacturer’s word. Leverage third-party organizations that can objectively validate the claims made about sourcing, sustainability, or privacy.
Consider Alternatives: Look into solutions that align with a circular economy model, such as repurposing or refurbishing existing assets. By reducing reliance on new hardware, you can minimize your exposure to unethical supply chain practices.
Hold Suppliers Accountable: When choosing a partner or supplier, demand transparency and set clear expectations for ethical and sustainable practices. Push for real accountability, not just lip service.
The Real Question
When an OEM makes a promise, the real question isn’t, “Is this true?” It’s: “Who benefits if I believe it?”

Big tech’s playbook isn’t written for your benefit. It’s designed to serve their bottom line. As consumers and leaders, we must stay skeptical, demand proof, and push for better practices across the board.

Trust, but verify. Every time.

Speak to us to get independent advice on where you stand each time.